We have delivered underwear to thousands of satisfied customers since 2005. In other words, Uppercut.se is an online underwear store. We have the widest range of underwear for both men and women.
Uppercut.se is always striving to please our customer both before an order has been made as well as after. We believe we are doing a good job and that we have the best customer service in Sweden. Try us yourself. The customer support can be reached via phone, e-mail or live chat.
It is easy to order from Uppercut.se. Choose the items you want, go to the checkout and choose the payment option you prefer. There is no shipping cost in Sweden and the delivery time is 1-2 days depending on where in Sweden you live. Delivery time outside Sweden is 2-7 business days depending on where you live. Shipping cost outside Sweden is 99 SEK. Orders made before 15:00 are sent the same day.
We thought the range of underwear for men was way too bad. We searched the web for suppliers but in vein. No good stores could be found. In 2005 we had enough and founded Uppercut.se with the goal to become the best online underwear store. Instead of spending time on the beach sunbathing we spent the whole summer working and getting ready to launch Uppercut.se. We launched the site in August with about 10 brands but we were constantly working on adding more.
At the time Uppercut.se operated in a small 49 m² office and we soon had to stack goods from the floor all the way up to the ceiling to make room. All product photos were taken in the office and the programming as well as the customer service operated in this small space. The situation became unsustainable so we moved to a 100 m² office.
We continued working to expand the range of products and improve the store features. In 2006, one year after the site was launched, we added swimwear and loungewear.
2007 was an exciting year for Uppercut.se. We decided to start selling underwear for women too and we also started to sell Internationally.
We launched the store in the Nordic countries with products for men and women. Shortly thereafter we opened up for sale to all EU member countries. Three years after we first launched the site we were now selling underwear for men and women all over Europe.
In 2008 we needed more space again and we found a place that we thought would be big enough for a long time, 400 m². This place allowed us to make all the different parts of our business more efficient and it was in this place Uppercut.se was formed to look like the company we are today.
In 2009 we expanded the range of products considerably and we became one of largest underwear stores in Europe. From the start wanted to give our customers the best possible experience and now we started to improve our customer service to be the best in the industry. This was the main focus for the year and it is still the main focus for us.
In 2010 we decided to change our logotype that we had used since the launch in 2005 and we decided to put more efforts in the development of the business.
During a meeting late in the afternoon in April 2011, the idea about making a new platform came up. We had many ideas for new features and design and a new platform would be necessary. Six months later we went to Dublin for five days to complete the last work. The "new" Uppercut.se was launched in the end of October and we believe we have bright future.
• Customer service is always the most important.
• Offer a vast range of products from the leading brands.
• Safe and secure payments and deliveries.
• Keep it fast, easy and safe.
Uppercut.se is owned and run by DreamGroup AB. The company is based and has it’s headquarter in Jönköping, Sweden.
P.O Box 223
Phone: +46 (0)36-120800
Fax: +46 (0)36-120801
Registration number: 556715-8083
Uppercut.se is copyright protected under Swedish law
© Copyright Uppercut.se / DreamGroup AB 2005-